Job Description

Job Title: Social Media Content Manager

Location: Hoffman Estates and/or Chicago, IL

Reports To: VP of Marketing & PR

About GiGi’s Playhouse, Inc.

GiGi’s Playhouse is a national network of Down Syndrome Achievement Centers, changing the way the world views Down syndrome through free educational, therapeutic-based, and career development programs. We empower individuals with Down syndrome, their families, and the community through our mission of acceptance.

Position Summary

GiGi’s Playhouse, Inc. is seeking a strategic and creative  Social Media Content Manager to lead and execute social media strategy across all social media platforms for GiGi's Playhouse National Headquarters . Reporting to the VP of Marketing & PR and a member of the National Marketing Team, this role is responsible for developing, curating, and managing high-impact content that aligns with GiGi’s Playhouse’s mission, goals, and brand identity. Additionally, this role will oversee the content strategy and social media creation for  Nancy Gianni & GiGi Gianni's personal weekly social media, ensuring engagement and growth across platforms.

Key Responsibilities

• Develop, implement, and manage the overall  social media strategy for GiGi’s Playhouse Inc., ensuring alignment with brand messaging and marketing objectives.
• Plan, create, and publish engaging and shareable content across all social media platforms (Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and YouTube).
• Manage the weekly  Nancy & GiGi’s social media presence, developing and scheduling content that reflects their brand and mission, in collaboration with GiGi's Playhouse, Inc.
• Monitor, analyze, and report on social media performance metrics, adjusting strategies for maximum engagement and effectiveness.
• Stay current with social media trends, platform updates, and best practices to drive innovation in GiGi’s social media strategy.
• Engage with followers, respond to comments and messages, and foster community interactions in a positive and inclusive manner both for the GiGi's Playhouse platforms and other Down syndrome organizations and influencers.
• Work collaboratively with the Marketing Team to align social media campaigns with overall marketing initiatives.
• Support national and local events, campaigns, and awareness initiatives through targeted social media promotions.
• Develop and maintain a content calendar for all platforms, ensuring timely and strategic content delivery.
• Oversee social media asset creation, including graphics, videos, and other multimedia content.
• Guide and support local Playhouses in optimizing their social media strategies, as needed.

Qualifications & Skills

• Bachelor's degree in marketing, communications, journalism, or a related field preferred.
• 5-7 years of experience in social media management, content creation, or digital marketing.
• Deep understanding of social media platforms, trends, and analytics tools.
• Strong storytelling and editing skills with a passion for engaging content.
• Experience with social media scheduling and analytics tools (e.g., Hootsuite, Soci, or MetriCool).
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong organizational, time-management and communication skills with the ability to manage multiple projects.
• Passion for the mission of GiGi’s Playhouse and a commitment to inclusion and empowerment.

Benefits & Perks

• Competitive salary and benefits package.
• Opportunity to make a meaningful impact in the lives of individuals with Down syndrome and their families, and impact the organization through engagement with volunteers and donors.
• Collaborative and mission-driven work environment.
• Professional growth and development opportunities.

How to Apply

Interested candidates should submit a resume, cover letter, and social media portfolio or work samples to marketing@gigisplayhouse.org.

Join our team and help us promote awareness, exposure, understanding and ACCEPTANCE of those in the Down syndrome community via an impactful social media presence at GiGi’s Playhouse, Inc.!

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